With over 3.6M monthly visitors from just SEO (8.4M/month total according to SimilarWeb), Angi has mastered the “near me” service types of keywords. However, Angi has the benefit of competing in a less competitive market. With general software topics, you’re competing with hundreds of other websites that know all the SEO best practices.

What Is SEO and Why is it Important?

Analyzing elements like page length or its structure helps them assess its quality. Based on this information, search algorithms can match a person’s query with pages they consider the most relevant to it. Every time you use a search engine, you’re looking for content — BHS Links information on a particular issue or problem, for example.

Google also uses information from other sources on the web, such as links and articles. All those can play a role in how well a page performs in search, but the focus should be on the users who will be reading the content. The more natural backlinks you have from high-authority (trusted) websites, the better your odds are to rank higher within search results.

Ensure your content is well-researched, grammatically correct, and optimized for your target keywords. Use search engines, industry forums, and market research to compile these lists. Use keyword research tools to discover new ideas, variations, and long-tail phrases relevant to your business. Keyword research is the basis for any good strategy to get your website to rank higher on search engines like Google. To help ensure your website appears at the top of search results, you must understand what criteria search engines use to evaluate and rank web pages. The indexed database acts as a library containing all the discovered pages, enabling search engines to retrieve relevant results quickly.

While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

Improve User Experience on Your Site

• Their direct benefit is increased organic traffic, and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
• Backlinks from trusted websites signal authority and improve rankings.
• Successful SEO means satisfying the searcher’s need, so you should create content that answers users’ questions and solves their problems.
• SEO can help your website rank higher in search results and consequently drive more traffic to your website, it’s just that ranking and traffic are a means to an end.
• Search engine optimization (SEO) is optimizing a website to improve its visibility in organic search results, like on Google.
• PPC is most effective for high-competition, high-intent keywords where organic ranking is difficult.

SEO means optimizing your website to rank for keywords and phrases relevant to your business. Per the latest SEO statistics, 50% of marketers say SEO provides a better return on investment (ROI) than any other marketing strategy. With results like that, it’s clear that SEO has the power to make real change for businesses. With PPC, you’ll bid on keywords and phrases that you want your website to appear for in the search engine results. While exploring SEO strategies, you might come across the terms search engine marketing (SEM) and pay-per-click (PPC) advertising. If you’re wondering what these terms are and how they differ from SEO, we’ve got you covered.

Why choose your SEO company?

This guide will help you become more data-driven in your SEO efforts. Rather than haphazardly throwing arrows all over the place (and getting lucky every once in a while), you’ll put more wood behind fewer arrows. Before you do any of that, you have to first understand your website’s goals to execute a strategic SEO plan.